I'm an innovative 'startupper' and experienced manager with over twenty years of international exposure across entrepreneurship, operations, and advisory in the hospitality industry.

From 2005, I oversaw the opening of Cafe Trussardi in Piazza della Scala, redefining modern hospitality codes for one of Milan's most central, internationally-facing addresses. In 2013 came the turning point of Dry, the restaurant on via Solferino, where I created the Cocktail & Pizza formula - a design-led environment built on flexible yet consistent drink and food lists, a club atmosphere, and a personally curated sound identity.

A series of prestigious collaborations followed: Excelsior Hotel Gallia, an icon of Milanese hospitality; then Florence, leading F&B for Lungarno Collection, where I contributed to the strategic development of Portrait Milano and played a decisive role in bringing Beef Bar to Milan. In 2022 I supported the upgrade of Due Lune Puntaldia Resort & Golf from four to five stars, and in 2024 I guided the start-up phase - pre and post-opening - of The Wilde Milan, a next-generation members club.

Today, I lead the F&B Service Line for Italy and Southern Europe at HVS, one of the world's leading hospitality advisory firms - while continuing to mentor the next generation of hospitality professionals at IED Florence.